We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.